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Macromarketing Perspectives from Latin America.

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Bibliographic Details
Title: Macromarketing Perspectives from Latin America.
Authors: Shultz, Clifford1 (AUTHOR) cjs2@luc.edu, Pels, Jaqueline2 (AUTHOR), Barrios Fajardo, Andrés3 (AUTHOR), Rodriguez, Carlos4 (AUTHOR)
Source: Journal of Macromarketing. Sep2024, Vol. 44 Issue 3, p690-693. 4p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467241260405