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Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.

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Bibliographic Details
Title: Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.
Authors: Jensen, Jonathan A.1 (AUTHOR) jajensen@tamu.edu, Cobbs, Joe B.2 (AUTHOR) cobbsj1@nku.edu, Mazer, Alex3 (AUTHOR) alex.mazer@bain.com, Tyler, B. David4 (AUTHOR) dtyler@isenberg.umass.edu
Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p23-42. 20p.
Database: Business Source Ultimate
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ISSN:1069031X
DOI:10.1177/1069031X241255094