APA (7th ed.) Citation

Jensen, J. A., Cobbs, J. B., Mazer, A., & Tyler, B. D. (2024). Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing. Journal of International Marketing, 32(3), 23. https://doi.org/10.1177/1069031X241255094

Chicago Style (17th ed.) Citation

Jensen, Jonathan A., Joe B. Cobbs, Alex Mazer, and B. David Tyler. "Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing." Journal of International Marketing 32, no. 3 (2024): 23. https://doi.org/10.1177/1069031X241255094.

MLA (9th ed.) Citation

Jensen, Jonathan A., et al. "Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing." Journal of International Marketing, vol. 32, no. 3, 2024, p. 23, https://doi.org/10.1177/1069031X241255094.