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Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.

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Title: Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.
Authors: Jensen, Jonathan A.1 (AUTHOR) jajensen@tamu.edu, Cobbs, Joe B.2 (AUTHOR) cobbsj1@nku.edu, Mazer, Alex3 (AUTHOR) alex.mazer@bain.com, Tyler, B. David4 (AUTHOR) dtyler@isenberg.umass.edu
Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p23-42. 20p.
Database: Business Source Ultimate
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An: 178942860
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Sep2024, Vol. 32 Issue 3, p23-42. 20p.
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        Value: 10.1177/1069031X241255094
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      – Code: eng
        Text: English
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        PageCount: 20
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      – TitleFull: Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.
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            NameFull: Jensen, Jonathan A.
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              Text: Sep2024
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              Y: 2024
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              Value: 32
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