Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
Saved in:
| Title: | Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations? |
|---|---|
| Authors: | Zhang, Wenshu1 (AUTHOR) moonsookzhang@gmail.com, Li, Jia2 (AUTHOR) lijia@wfu.edu, Balachander, Subramanian3 (AUTHOR) balachan@ucr.edu |
| Source: | Journal of Marketing. Nov2024, Vol. 88 Issue 6, p103-120. 18p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 00222429 |
|---|---|
| DOI: | 10.1177/00222429241249424 |
