Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
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| Title: | Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations? |
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| Authors: | Zhang, Wenshu1 (AUTHOR) moonsookzhang@gmail.com, Li, Jia2 (AUTHOR) lijia@wfu.edu, Balachander, Subramanian3 (AUTHOR) balachan@ucr.edu |
| Source: | Journal of Marketing. Nov2024, Vol. 88 Issue 6, p103-120. 18p. |
| Database: | Business Source Ultimate |
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