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Production Enjoyment Asymmetrically Impacts Buyers' Willingness to Pay and Sellers' Willingness to Charge.

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Bibliographic Details
Title: Production Enjoyment Asymmetrically Impacts Buyers' Willingness to Pay and Sellers' Willingness to Charge.
Authors: Paley, Anna1 (AUTHOR) a.paley@tilburguniversity.edu, Smith, Robert W.2 (AUTHOR) r.w.smith@tilburguniversity.edu, Teeny, Jacob D.3 (AUTHOR) jacob.teeny@kellogg.northwestern.edu, Zane, Daniel M.4 (AUTHOR) dzane@lehigh.edu
Source: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p85-102. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241257913