Infusing Affective Computing Models into Advertising Research on Emotions.
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| Title: | Infusing Affective Computing Models into Advertising Research on Emotions. |
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| Authors: | Wen, Taylor Jing1 (AUTHOR) jwen2@mailbox.sc.edu, Chuan, Ching-Hua2 (AUTHOR), Anghelcev, George3 (AUTHOR), Sar, Sela4 (AUTHOR), Yun, Joseph T.5 (AUTHOR), Xu, Yanzhen1 (AUTHOR) |
| Source: | Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p710-731. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00913367 |
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| DOI: | 10.1080/00913367.2024.2409254 |
