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Infusing Affective Computing Models into Advertising Research on Emotions.

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Title: Infusing Affective Computing Models into Advertising Research on Emotions.
Authors: Wen, Taylor Jing1 (AUTHOR) jwen2@mailbox.sc.edu, Chuan, Ching-Hua2 (AUTHOR), Anghelcev, George3 (AUTHOR), Sar, Sela4 (AUTHOR), Yun, Joseph T.5 (AUTHOR), Xu, Yanzhen1 (AUTHOR)
Source: Journal of Advertising. Oct-Dec2024, Vol. 53 Issue 5, p710-731. 22p.
Database: Business Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/00913367.2024.2409254
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 710
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      – TitleFull: Infusing Affective Computing Models into Advertising Research on Emotions.
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            NameFull: Chuan, Ching-Hua
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            – D: 01
              M: 10
              Text: Oct-Dec2024
              Type: published
              Y: 2024
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