Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations.
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| Title: | Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations. |
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| Authors: | Kang, Seo Yoon1 (AUTHOR) seoyoon.kang@unh.edu, Kim, Junghan2 (AUTHOR) junghankim@smu.edu.sg, Lakshmanan, Arun3 (AUTHOR) alakshma@buffalo.edu |
| Source: | Journal of Marketing. Jan2025, Vol. 89 Issue 1, p56-76. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429241257911 |
