Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations.
Saved in:
| Title: | Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations. |
|---|---|
| Authors: | Kang, Seo Yoon1 (AUTHOR) seoyoon.kang@unh.edu, Kim, Junghan2 (AUTHOR) junghankim@smu.edu.sg, Lakshmanan, Arun3 (AUTHOR) alakshma@buffalo.edu |
| Source: | Journal of Marketing. Jan2025, Vol. 89 Issue 1, p56-76. 21p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
