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Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis.

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Bibliographic Details
Title: Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis.
Authors: Liu, Zhuping1 (AUTHOR) Zhuping.Liu@baruch.cuny.edu, Gao, Qiang2 (AUTHOR) Qiang.Gao@baruch.cuny.edu, Rao, Raghunath Singh3 (AUTHOR) Raghunath.Rao@mccombs.utexas.edu
Source: Journal of Marketing. Jan2025, Vol. 89 Issue 1, p117-134. 18p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241260687