AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators.
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| Title: | AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators. |
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| Authors: | Arora, Neeraj1 (AUTHOR) neeraj.arora@wisc.edu, Chakraborty, Ishita2 (AUTHOR) ishita.chakraborty@wisc.edu, Nishimura, Yohei3 (AUTHOR) ynishimura@wisc.edu |
| Source: | Journal of Marketing. Mar2025, Vol. 89 Issue 2, p43-70. 28p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429241276529 |
