APA (7th ed.) Citation

Arora, N., Chakraborty, I., & Nishimura, Y. (2025). AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators. Journal of Marketing, 89(2), 43. https://doi.org/10.1177/00222429241276529

Chicago Style (17th ed.) Citation

Arora, Neeraj, Ishita Chakraborty, and Yohei Nishimura. "AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators." Journal of Marketing 89, no. 2 (2025): 43. https://doi.org/10.1177/00222429241276529.

MLA (9th ed.) Citation

Arora, Neeraj, et al. "AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators." Journal of Marketing, vol. 89, no. 2, 2025, p. 43, https://doi.org/10.1177/00222429241276529.