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AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators.

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Title: AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators.
Authors: Arora, Neeraj1 (AUTHOR) neeraj.arora@wisc.edu, Chakraborty, Ishita2 (AUTHOR) ishita.chakraborty@wisc.edu, Nishimura, Yohei3 (AUTHOR) ynishimura@wisc.edu
Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p43-70. 28p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2025, Vol. 89 Issue 2, p43-70. 28p.
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      – Type: doi
        Value: 10.1177/00222429241276529
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 43
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      – TitleFull: AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators.
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            NameFull: Arora, Neeraj
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            NameFull: Chakraborty, Ishita
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            NameFull: Nishimura, Yohei
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            – D: 01
              M: 03
              Text: Mar2025
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              Y: 2025
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              Value: 89
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              Value: 2
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            – TitleFull: Journal of Marketing
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