Reduce the Gap! -- How the Attitude-Behavior Gap for Organic Products impacts sales in Offline versus Online Grocery Shopping.

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Bibliographic Details
Title:	Reduce the Gap! -- How the Attitude-Behavior Gap for Organic Products impacts sales in Offline versus Online Grocery Shopping.
Authors:	Ermecke, Kevin¹, Brüggemann, Philipp¹, Olbrich, Rainer¹
Source:	Society for Marketing Advances Proceedings. Nov2023, p164-165. 2p.
Database:	Business Source Ultimate

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