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Business-to-Investor Marketing: The Interplay of Costly and Costless Signals.

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Bibliographic Details
Title: Business-to-Investor Marketing: The Interplay of Costly and Costless Signals.
Authors: Nyilasy, Greg1 (AUTHOR) gnyilasy@unimelb.edu.au, Yi, Shangwen2 (AUTHOR) yishangwen123@gmail.com, Herhausen, Dennis3 (AUTHOR) dennis.herhausen@vu.nl, Ludwig, Stephan4 (AUTHOR) stephan.ludwig@monash.edu, Dahl, Darren W.5 (AUTHOR) darren.dahl@sauder.ubc.ca
Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p97-117. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241288464