APA (7th ed.) Citation

Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S., & Dahl, D. W. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals. Journal of Marketing, 89(3), 97. https://doi.org/10.1177/00222429241288464

Chicago Style (17th ed.) Citation

Nyilasy, Greg, Shangwen Yi, Dennis Herhausen, Stephan Ludwig, and Darren W. Dahl. "Business-to-Investor Marketing: The Interplay of Costly and Costless Signals." Journal of Marketing 89, no. 3 (2025): 97. https://doi.org/10.1177/00222429241288464.

MLA (9th ed.) Citation

Nyilasy, Greg, et al. "Business-to-Investor Marketing: The Interplay of Costly and Costless Signals." Journal of Marketing, vol. 89, no. 3, 2025, p. 97, https://doi.org/10.1177/00222429241288464.