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Multilevel Value Co-Creation Within Key Accounts.

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Title: Multilevel Value Co-Creation Within Key Accounts.
Authors: Ranjan, Kumar R.1 (AUTHOR), Friend, Scott B.2 (AUTHOR) sfriend1@udayton.edu, Malshe, Avinash3 (AUTHOR)
Source: Journal of Service Research. May2025, Vol. 28 Issue 2, p296-317. 22p.
Database: Business Source Ultimate
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        Value: 10.1177/10946705241235948
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 296
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      – TitleFull: Multilevel Value Co-Creation Within Key Accounts.
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            NameFull: Friend, Scott B.
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              Text: May2025
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