Brand Valuation with Hirose Method: An Application in Kazakhstan.

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Bibliographic Details
Title:	Brand Valuation with Hirose Method: An Application in Kazakhstan.
Authors:	Syzdykova, Aziza¹ aziza.syzdykova@ayu.edu.kz, Azretbergenova, Gulmira¹, Zhetibayev, Zhanture¹
Source:	International Review of Management & Marketing (IRMM). 2025, Vol. 15 Issue 3, p130-137. 8p.
Database:	Business Source Ultimate

Description
ISSN:	21464405
DOI:	10.32479/irmm.17938