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Brand Valuation with Hirose Method: An Application in Kazakhstan.

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Title: Brand Valuation with Hirose Method: An Application in Kazakhstan.
Authors: Syzdykova, Aziza1 aziza.syzdykova@ayu.edu.kz, Azretbergenova, Gulmira1, Zhetibayev, Zhanture1
Source: International Review of Management & Marketing (IRMM). 2025, Vol. 15 Issue 3, p130-137. 8p.
Database: Business Source Ultimate
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PubType: Academic Journal
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.32479/irmm.17938
    Languages:
      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 130
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      – TitleFull: Brand Valuation with Hirose Method: An Application in Kazakhstan.
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            NameFull: Syzdykova, Aziza
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            NameFull: Azretbergenova, Gulmira
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            NameFull: Zhetibayev, Zhanture
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            – D: 01
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              Text: 2025
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              Y: 2025
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              Value: 15
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            – TitleFull: International Review of Management & Marketing (IRMM)
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