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ROLLING THE DICE: RESOLVING DEMAND UNCERTAINTY IN MARKETS WITH PARTIAL NETWORK EFFECTS.

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Bibliographic Details
Title: ROLLING THE DICE: RESOLVING DEMAND UNCERTAINTY IN MARKETS WITH PARTIAL NETWORK EFFECTS.
Authors: PLOOG, JOE N.1 joe.ploog@ie.edu, RIETVELD, JOOST2 j.rietveld@ucl.ac.uk
Source: Academy of Management Journal. Jun2025, Vol. 68 Issue 3, p598-619. 22p. 5 Color Photographs, 7 Graphs.
Database: Business Source Ultimate
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ISSN:00014273
DOI:10.5465/amj.2023.0133