The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige.
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| Title: | The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige. |
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| Authors: | Lowe, Michael (AUTHOR) michael.lowe@scheller.gatech.edu, Jo, Wooyong (AUTHOR), Ward, Morgan K. (AUTHOR), Vohs, Kathleen D. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p740-756. 17p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437251314368 |
