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Bundling and Line Extensions in Distribution Channels.

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Bibliographic Details
Title: Bundling and Line Extensions in Distribution Channels.
Authors: Inderst, Roman1 (AUTHOR) inderst@finance.uni-frankfurt.de, Griem, Fabian1 (AUTHOR) f.griem@em.uni-frankfurt.de, Shaffer, Greg2 (AUTHOR) shaffer@simon.rochester.edu
Source: Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p6184-6203. 20p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2023.01326