Bundling and Line Extensions in Distribution Channels.
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| Title: | Bundling and Line Extensions in Distribution Channels. |
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| Authors: | Inderst, Roman1 (AUTHOR) inderst@finance.uni-frankfurt.de, Griem, Fabian1 (AUTHOR) f.griem@em.uni-frankfurt.de, Shaffer, Greg2 (AUTHOR) shaffer@simon.rochester.edu |
| Source: | Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p6184-6203. 20p. |
| Database: | Business Source Ultimate |
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