View in EDS HTML Full Text PDF Full Text

An AI Method to Score Celebrity Visual Potential.

Saved in:
Bibliographic Details
Title: An AI Method to Score Celebrity Visual Potential.
Authors: Feng, Xiaohang (AUTHOR) xiaohanf@andrew.cmu.edu, Zhang, Shunyuan (AUTHOR), Liu, Xiao (AUTHOR), Srinivasan, Kannan (AUTHOR), Lamberton, Cait (AUTHOR)
Source: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p757-775. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437251323238