Empirics before theory? Considerations for research sequencing within sales scholarship.
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| Title: | Empirics before theory? Considerations for research sequencing within sales scholarship. |
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| Authors: | Rutherford, Brian N.1 (AUTHOR) bruther1@kennesaw.edu, Friend, Scott B.2 (AUTHOR) |
| Source: | Journal of Personal Selling & Sales Management. Sep2025, Vol. 45 Issue 3, p201-203. 3p. |
| Database: | Business Source Ultimate |
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| ISSN: | 08853134 |
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| DOI: | 10.1080/08853134.2025.2529900 |
