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Effect of gender on usability, purchase intention, perceived usefulness and perceived ease in using SVVR e-commerce.

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Bibliographic Details
Title:	Effect of gender on usability, purchase intention, perceived usefulness and perceived ease in using SVVR e-commerce.
Authors:	Chien-Hui Lee^1,2, Min-Chi Chiu³, Chung-Hua Chu³
Source:	International Journal of Mobile Communications. 2025, Vol. 26 Issue 3, p291-319. 29p.
Database:	Business Source Ultimate

Description
ISSN:	1470949X
DOI:	10.1504/IJMC.2025.148288