What Can the Study of Cognitive Development Reveal About Children's Ability to Appreciate and Cope with Advertising?

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Bibliographic Details
Title: What Can the Study of Cognitive Development Reveal About Children's Ability to Appreciate and Cope with Advertising?
Authors: Moses, Louis J.1 moses@darkwing.uoregon.edu, Baldwin, Dare A.2 baldwin@darkwing.uoregon.edu
Source: Journal of Public Policy & Marketing. Fall2005, Vol. 24 Issue 2, p186-201. 16p.
Database: Business Source Ultimate
Description
ISSN:07439156
DOI:10.1509/jppm.2005.24.2.186