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What Can the Study of Cognitive Development Reveal About Children's Ability to Appreciate and Cope with Advertising?

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Title: What Can the Study of Cognitive Development Reveal About Children's Ability to Appreciate and Cope with Advertising?
Authors: Moses, Louis J.1 moses@darkwing.uoregon.edu, Baldwin, Dare A.2 baldwin@darkwing.uoregon.edu
Source: Journal of Public Policy & Marketing. Fall2005, Vol. 24 Issue 2, p186-201. 16p.
Database: Business Source Ultimate
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        Value: 10.1509/jppm.2005.24.2.186
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 186
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      – TitleFull: What Can the Study of Cognitive Development Reveal About Children's Ability to Appreciate and Cope with Advertising?
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              Text: Fall2005
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              Y: 2005
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