Managing Channel Profits with Positive Demand Externalities.
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| Title: | Managing Channel Profits with Positive Demand Externalities. |
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| Authors: | Gao, Long1 (AUTHOR) long.gao@ucr.edu, Jian, Dawei2 (AUTHOR) jiand@uwm.edu, Gumus, Mehmet3 (AUTHOR) mehmet.gumus@mcgill.ca, Mishra, Birendra K.1 (AUTHOR) barry.mishra@ucr.edu |
| Source: | Management Science (INFORMS). Oct2025, Vol. 71 Issue 10, p8491-8509. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.2021.00008 |