APA (7th ed.) Citation

Gao, L., Jian, D., Gumus, M., & Mishra, B. K. (2025). Managing Channel Profits with Positive Demand Externalities. Management Science (INFORMS), 71(10), 8491. https://doi.org/10.1287/mnsc.2021.00008

Chicago Style (17th ed.) Citation

Gao, Long, Dawei Jian, Mehmet Gumus, and Birendra K. Mishra. "Managing Channel Profits with Positive Demand Externalities." Management Science (INFORMS) 71, no. 10 (2025): 8491. https://doi.org/10.1287/mnsc.2021.00008.

MLA (9th ed.) Citation

Gao, Long, et al. "Managing Channel Profits with Positive Demand Externalities." Management Science (INFORMS), vol. 71, no. 10, 2025, p. 8491, https://doi.org/10.1287/mnsc.2021.00008.