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Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?

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Title: Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
Authors: Guyt, Jonne Y.1 (AUTHOR) j.y.guyt@uva.nl, van Lin, Arjen2 (AUTHOR) avanlin@uvt.nl, Keller, Kristopher O.3 (AUTHOR) kristopher_keller@kenan-flagler.unc.edu
Source: Marketing Science (INFORMS). Sep/Oct2025, Vol. 44 Issue 5, p1104-1124. 21p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0020