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Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".

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Title: Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".
Authors: Eckhardt, Giana M.1 (AUTHOR) giana.eckhardt@kcl.ac.uk, Kopalle, Praveen K.2 (AUTHOR) praveen.k.kopalle@dartmouth.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p28-32. 5p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241270738