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Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour.

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Bibliographic Details
Title: Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour.
Authors: R., Naveen Kumar1 naveen.austin@gmail.com, Janani M.1, William, A. John1
Source: International Journal of Finance, Insurance & Risk Management. 2025, Vol. 15 Issue 2, p86-103. 18p.
Database: Business Source Ultimate
Description
ISSN:2672832X
DOI:10.35808/ijfirm/426