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The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation.

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Bibliographic Details
Title: The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation.
Authors: Weaver, Kathryn1 (AUTHOR) kweaver@ut.edu, Haim Faridian, Parisa2 (AUTHOR)
Source: Journal of Strategic Marketing. Oct2025, Vol. 33 Issue 7, p961-973. 13p.
Database: Business Source Ultimate
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ISSN:0965254X
DOI:10.1080/0965254X.2023.2275138