View in EDS HTML Full Text PDF Full Text

Collaborative competitors: how NCAA college athletes manage team dynamics amid personal brand monetization.

Saved in:
Bibliographic Details
Title: Collaborative competitors: how NCAA college athletes manage team dynamics amid personal brand monetization.
Authors: Bredikhina, Nataliya1 (AUTHOR) nbredikh@udel.edu
Source: Sport Management Review. Nov2025, Vol. 28 Issue 5, p930-958. 29p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:14413523
DOI:10.1080/14413523.2025.2528319