Collaborative competitors: how NCAA college athletes manage team dynamics amid personal brand monetization.
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| Title: | Collaborative competitors: how NCAA college athletes manage team dynamics amid personal brand monetization. |
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| Authors: | Bredikhina, Nataliya1 (AUTHOR) nbredikh@udel.edu |
| Source: | Sport Management Review. Nov2025, Vol. 28 Issue 5, p930-958. 29p. |
| Database: | Business Source Ultimate |
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