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Finding common ground: transcending insider-outsider positionality in consumer research.

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Bibliographic Details
Title: Finding common ground: transcending insider-outsider positionality in consumer research.
Authors: Arangebi, Ufuoma1 (AUTHOR) u.arangebi@shu.ac.uk, Moorlock, Emily1 (AUTHOR)
Source: Journal of Marketing Management. Nov2025, Vol. 41 Issue 15/16, p1637-1672. 36p.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2025.2545533