Arangebi, U., & Moorlock, E. (2025). Finding common ground: Transcending insider-outsider positionality in consumer research. Journal of Marketing Management, 41(15/16), 1637. https://doi.org/10.1080/0267257X.2025.2545533
Chicago Style (17th ed.) CitationArangebi, Ufuoma, and Emily Moorlock. "Finding Common Ground: Transcending Insider-outsider Positionality in Consumer Research." Journal of Marketing Management 41, no. 15/16 (2025): 1637. https://doi.org/10.1080/0267257X.2025.2545533.
MLA (9th ed.) CitationArangebi, Ufuoma, and Emily Moorlock. "Finding Common Ground: Transcending Insider-outsider Positionality in Consumer Research." Journal of Marketing Management, vol. 41, no. 15/16, 2025, p. 1637, https://doi.org/10.1080/0267257X.2025.2545533.