Finding common ground: transcending insider-outsider positionality in consumer research.
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| Title: | Finding common ground: transcending insider-outsider positionality in consumer research. |
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| Authors: | Arangebi, Ufuoma1 (AUTHOR) u.arangebi@shu.ac.uk, Moorlock, Emily1 (AUTHOR) |
| Source: | Journal of Marketing Management. Nov2025, Vol. 41 Issue 15/16, p1637-1672. 36p. |
| Database: | Business Source Ultimate |
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