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Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.

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Bibliographic Details
Title:	Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.
Authors:	Elgaaied-Gambier, Leila¹ (AUTHOR) l.elgaaied-Gambier@tbs-education.fr, Bertrandias, Laurent¹ (AUTHOR), Bernard, Yohan² (AUTHOR)
Source:	Marketing Theory. Dec2025, Vol. 25 Issue 4, p615-638. 24p.
Database:	Business Source Ultimate
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Description
ISSN:	14705931
DOI:	10.1177/14705931251321823