APA (7th ed.) Citation

Elgaaied-Gambier, L., Bertrandias, L., & Bernard, Y. (2025). Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency. Marketing Theory, 25(4), 615. https://doi.org/10.1177/14705931251321823

Chicago Style (17th ed.) Citation

Elgaaied-Gambier, Leila, Laurent Bertrandias, and Yohan Bernard. "Degrowth + Marketing = Demarketing? Rethinking Demarketing as an Effective Tool for Sufficiency." Marketing Theory 25, no. 4 (2025): 615. https://doi.org/10.1177/14705931251321823.

MLA (9th ed.) Citation

Elgaaied-Gambier, Leila, et al. "Degrowth + Marketing = Demarketing? Rethinking Demarketing as an Effective Tool for Sufficiency." Marketing Theory, vol. 25, no. 4, 2025, p. 615, https://doi.org/10.1177/14705931251321823.