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Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.

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Title: Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.
Authors: Elgaaied-Gambier, Leila1 (AUTHOR) l.elgaaied-Gambier@tbs-education.fr, Bertrandias, Laurent1 (AUTHOR), Bernard, Yohan2 (AUTHOR)
Source: Marketing Theory. Dec2025, Vol. 25 Issue 4, p615-638. 24p.
Database: Business Source Ultimate
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An: 189024344
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PubType: Academic Journal
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  Data: Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189024344
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/14705931251321823
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      – Code: eng
        Text: English
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        PageCount: 24
        StartPage: 615
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      – TitleFull: Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency.
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            NameFull: Elgaaied-Gambier, Leila
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            NameFull: Bertrandias, Laurent
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              M: 12
              Text: Dec2025
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