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Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics.

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Bibliographic Details
Title: Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics.
Authors: Ke, Zhihong1 (AUTHOR), Liu, De2 (AUTHOR) deliu@umn.edu, Brass, Daniel J3 (AUTHOR)
Source: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3998-4014. 17p.
Database: Business Source Ultimate
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ISSN:10591478
DOI:10.1177/10591478241252689