Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics.
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| Title: | Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics. |
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| Authors: | Ke, Zhihong1 (AUTHOR), Liu, De2 (AUTHOR) deliu@umn.edu, Brass, Daniel J3 (AUTHOR) |
| Source: | Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3998-4014. 17p. |
| Database: | Business Source Ultimate |
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