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Examining the Influence of Algorithmic Message Personalization on Source Credibility and Reputation.

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Bibliographic Details
Title: Examining the Influence of Algorithmic Message Personalization on Source Credibility and Reputation.
Authors: Brown-Devlin, Natalie1 (AUTHOR) nataliebdevlin@utexas.edu, Lim, Hayoung Sally2 (AUTHOR), Tao, Jingyue1 (AUTHOR)
Source: International Journal of Business Communication. Jan2026, Vol. 63 Issue 1, p130-153. 24p.
Database: Business Source Ultimate
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Description
ISSN:23294884
DOI:10.1177/23294884221126489