Investigating the Cause--Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products.
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| Title: | Investigating the Cause--Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products. |
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| Authors: | Taneja, Deepti1 dtaneja@dcac.du.ac.in, Rani, Pooja2 poojabasoya88@gmail.com |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 4, p3547-3555. 9p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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