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Investigating the Cause--Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products.

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Title: Investigating the Cause--Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products.
Authors: Taneja, Deepti1 dtaneja@dcac.du.ac.in, Rani, Pooja2 poojabasoya88@gmail.com
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 4, p3547-3555. 9p.
Database: Business Source Ultimate
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  Data: Investigating the Cause--Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. 2025, Vol. 2 Issue 4, p3547-3555. 9p.
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              Text: 2025
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