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How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands' Instagram Data.

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Bibliographic Details
Title: How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands' Instagram Data.
Authors: Gao, Xiaoru (AUTHOR) xgao@niu.edu, Choi, S. Chan (AUTHOR), Kim, Sunghoon (AUTHOR), Kim, Kihyun (AUTHOR), Chakrabarty, Madhavi (AUTHOR)
Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p98-116. 19p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968251335616